The Netflix Effect has kicked off waves of disruption that are changing how the media business has run for decades. Similar to the Netflix Effect, the API Effect might fundamentally change the ground rules in the industries of companies that provide real-time communications applications to enterprise businesses. The implications for both universes have many parallels and portend possibly massive marketplace changes.
What are the Netflix Effect and the API Effect?
What is the Netflix Effect? In the media industry it is the waves of change set off by the disaggregation of content and content production from the traditional methods of creation and distribution (cable and television networks and movie studios).